Ideas Worth Spreading: Keys to a Compelling Call to Action

Speaker:  Nancy Duarte

Title: The Secret Structure of Great Talks

Subject:  Storytelling

Rating: 7/10

Keys to a compelling Call to Action:

  • The listener is the hero.
  • Begin with what is.
  • Transition to what could be.
  • Alternate back and forth between What Is, and What Could Be.
  • Need a Call to Action.

Duarte wrote a blog post for Harvard Business Review on this same subject.