Author: Milo O Frank
Format: Audible
Narrated By: Milo O Frank
Subject: Communication
Rating: 5/10
Summary:
This is a very basic, but useful book. Having said that the title of the book sums up its content nicely which is how to get your point across in 30 seconds or less. It is a very easy book to read and I believe the audible version was just over 45 minutes long. The book breaks down the content of a good message into six distinct parts:
- Have a Clear Objective. What do you want to happen?
- Talk to the right Audience. Find out as much as you can about them. (Who)
- Find the right Approach (face-to-face, phone call, email, brochure.)
- Hook is used to get the audiences attention. It can be a statement or a question. What is the most unusual, exciting, or dramatic part of your message?
- The Body of the message should include all the relevant details, (who, what, where,how, why.)
- During the Close, make sure you have a Call to Action (or reaction.) Ask for something specific and include a specific time frame. A message without a close is a wasted opportunity.
The book also stresses the importance of painting visual pictures and appealing to the listener’s emotions.
Possible Use for this Book: Could be very useful in writing a 30 second elevator pitch.
What I liked Most About the Book: It made its point quickly. The entire length takes about 45 minutes to listen to.
What I liked Least About the Book: The 90s game show music that play throughout the audio book. The various voice actors and voice-acting made the entire book seem like a cheesy infomercial.