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Ideas Worth Spreading: Keys to a Compelling Call to Action

Speaker:  Nancy Duarte

Title: The Secret Structure of Great Talks

Subject:  Storytelling

Rating: 7/10

Keys to a compelling Call to Action:

  • The listener is the hero.
  • Begin with what is.
  • Transition to what could be.
  • Alternate back and forth between What Is, and What Could Be.
  • Need a Call to Action.

Duarte wrote a blog post for Harvard Business Review on this same subject.

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Small Changes Ripple Outward

Do the following for 21 days:

3 Gratitudes  (Emmons & McCullough, 2003) – write down 3 things you are grateful for each day

Journaling (Slatcher & Pennebaker 2006) -about one positive experience that occurred over past 24 hours

Exercise (Babyak et al. 2000)  – Teaches brain that behavior matters.

Meditate (Dweck, 2007) – allows focus.  Thwarts ADHD

Random Acts of Kindness (Lyubomirksy, 2005) – Write one positive email or text to social network everyday.